Veterans’ House Case for Support

An Inspiring Campaign to Solve Homelessness Amongst Canada's Military Veterans.

Like many Canadians, we have friends, neighbours and family who have bravely served in the Canadian Armed Forces. When we had the opportunity, through our friends at Hussey Consulting, to be involved with the case for support for the Veterans' House fundraising campaign, we were happy to jump in with both feet.

We were shocked to learn of the scope of homeless veterans in our hometown of Ottawa and across Canada

Frankly, we were shocked to learn of the extent of homelessness amongst veterans in our hometown of Ottawa and across Canada. Each year, in Ottawa alone, hundreds of veterans find themselves living on the streets after bravely serving Canada. A recent survey showed that almost 1 in 10 of the homeless population in Ottawa had served in Canada's military.

The $5 million fundraising campaign for Veterans' House is the latest initiative from the Multifaith Housing Initiative, an impressive and forward-thinking collective of 80 faith-based communities in Ottawa. Multifaith Housing Initiative is walking the talk in addressing homelessness on multiple fronts including their housing project in Barrhaven, the Haven.

When they discovered the plight of homeless veterans in Canada's capital city, they stepped forward to lead the development and eventual construction of Veterans' House. Interestingly, it will be built on lands that used to be an air force base.

Heroe’s Welcome — the campaign to build Veterans’ House

Based on the outline supplied we re-worked and edited the new Veterans' House case for support written content and developed an overarching theme for the fundraising campaign - Heroe’s Welcome.

Using a library of existing imagery and footage we told the story of not only homeless veterans in Ottawa but also the people and organizations that are coming together to do something about this heartbreaking situation.

When completed, Veterans’ House will be a three-story, 40-unit supportive housing facility. It will ensure veterans have access to stable housing and supportive services to recover from their physical health, mental health and addiction issues.