A Campaign to Support Research, Innovation and Education in Long-Term Care.
We felt an immediate connection with the team at the Perley Health Foundation when we spoke to them about working on their most significant fundraising campaign ever.
With aging parents and a late father who was a Royal Canadian Air Force veteran, caring for older Canadians and honouring veterans are very close to our hearts. We knew that Perley Health had an excellent reputation for delivering on both those fronts.
Beyond what we had heard about the exceptional care at Perley Health, we did not have a great deal of knowledge about the organization. That would quickly change.
Addressing An Urgent Need in Healthcare
Like so many, we had read the stories about how seniors and families had suffered during COVID. Our extensive work with healthcare clients had already told us, time and again, that a rapidly aging population was impacting families and stressing the healthcare system. It was a crisis in search of innovative solutions.
We interviewed the CEO of Perley Health, Executive Director of the Perley Health Foundation, and members of the campaign cabinet, staff, boards and leadership team. It became clear that Perley Health had the people, place and plans needed to address the care of frail seniors and drive innovation in the long-term care sector. Next, they needed a campaign that captured their history and forward-thinking vision for transforming care for Canada's aging population.