Recently while perusing a website about affirmations (don’t ask) we came across an exercise that struck us as being entirely applicable and even appropriate for brand messaging. Aptly named the mirror technique this particular exercise implores affirmation aficionados to gaze intently into a mirror and repeat their carefully chosen positive pronouncements with gusto. Apparently the key to this exercise is to be able to deeply believe and adopt these statements as Read More

With apologies to those Motown hit makers The Temptations for openly (but lovingly) ripping off the title of their classic song from the early 1970’s for the title of this post, we feel the need to talk about confusion in the world of branding. To put it simply, brand confusion is running wild these days with almost as many definitions of what branding is as there are brands. We witness brand Read More