marketing

ideas matter

marketing plans

While it may seem overly simplistic to promote the value of developing a marketing plan, we have often come across organizations who are spending thousands if not hundreds of thousands of dollars on marketing with little more than a spreadsheet as their road map while some others cobble together a few tactics and call that their marketing plan. These approaches seldom work and in the rare case that they do – it is hard to understand why.

McGill Buckley focuses on researching, developing and writing marketing plans that:

Allow all levels of a company or organization to get on the same page in terms of marketing objectives, strategies and tactics. It’s worth noting that lack of buy-in is one of the biggest failings of most marketing plans.

Bring open, objective, market-focused opinions to the planning process. We will never come to the table with our minds already made up about what you need to do.

Help companies and organizations set realistic goals, budgets, schedules and expectations.

Identify barriers to success whether they be financial, human, product, service or market-based.

Will be without fluff, techno speak and filler information. We don’t believe in content-stuffing our marketing plans.

Will be based on the strategies, tactics and tools you need, not what we or others have to sell.

McGill Buckley can deliver a finished marketing plan that you can execute on your own, with occasional ongoing involvement from us, though in many cases we have been asked to play a lead role in helping the plan come to life.