branding

ideas matter

brand development

A cohesive and recognizable brand requires the development of a comprehensive suite of brand elements that are consistently used across all online and offline channels. Quite simply the overriding objective is to develop a brand that has a unique look, feel and tone.

Building on the brand messaging platform, the McGill Buckley approach to brand development typically includes the following brand elements:

Brand Messaging Platform – words and language that define your brand.

Brand Name – a memorable and appropriate moniker.

Brand Identity – a logo or word mark.

Brand Style – a unique visual style for imagery and typography.

Brand Architecture – naming structures for products and services.

Brand Colour Palette – the suite of colours that will used in traditional and digital design.

Brand Guidelines – a concise yet comprehensive blueprint for the do’s and don’ts.