beyond brand identity design

Yes, brand identity design typically includes designing a brand logo. However, McGill Buckley goes well beyond that by taking a comprehensive approach to offering brand identity design services.

Our thorough approach to brand design is broken down into two major categories – brand messaging, which includes developing a brand voice, and brand identity design, which focuses on the entire look and feel of a brand. The end product is a brand identity design system that resonates with employees, customers, donors, volunteers, investors and partners.

McGill Buckley’s visual development work in the area of brand identity design includes: